Marketing Director
Professional background
Iolanda Rubio is Marketing & Business Development Director of the LETS Group, with a profile that combines brand strategy, AI marketing and internationalization. Before leading the group's marketing function, she was CMO at Dekalabs (part of Bit2Me), where she drove the blockchain and AI technology strategy for large corporations and international startups. She combines her role with independent consulting on go-to-market and expansion into the Indian market, and serves as Research Associate at the European Institute of International Studies (Stockholm) in the areas of Geopolitics, Big Tech and Ethical AI Governance. She is also a Guest Lecturer in the Master's in Ethical AI Governance at the Pontifical University of Salamanca.
She trained in HR Management (University of Lleida), Protocol and Institutional Relations (Miguel de Cervantes European University) and holds the Advanced Postgraduate Diploma in Digital Marketing from ESIC.
Area of specialization
Specialized in brand strategy, AI-driven digital marketing and internationalization. She leads the positioning of the LETS Group across 35+ countries and more than 1,000 global clients, developing the brand narrative and the partnerships that extend the ecosystem's reach.